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Types of Logical Fallacies

Logic is a trait that seems to be in short supply these days, with the advent and barrage of deceptive online and offline mass marketing and mass propaganda machineries. Here’s how to arm yourself with an invulnerable logical mind and the know-how to spot charlatans and their fallacious weapons of mass deception.

Let’s look at the different types of logical fallacies people use to trick you.

Distraction by attempting to compare two things that are truly incomparable but made to seem as if they were.

Generalization based on too little or irrelevant “evidence”. Jumping to conclusions by applying one example onto the general whole. Making a conclusive statement as if it were a valid verifiable fact when in truth, insufficient, inaccurate and irrelevant information had been collected to form its basis.

False Causality  
False causality is when someone says that one thing causes another when in fact the two are not connected in any way at all. Usually, it is just that it so happens that one thing occurs after the other in sequence, creating the illusion that the earlier thing is the cause that results in the later thing.

Judging Based on Personality
Judging the validity of the message based on the personality of the one bearing it and not the intrinsic quality or usefulness of the message itself.

Playing to Emotions
Playing to the emotions to swerve opinions on a matter. Common examples include highlighting plights of unfortunate victims, potential consequences to the family or changes in the environment in order to persuade people to do things.

Manufacture Truth Through Authority
Abusing authority to manufacture a “truth”. Using an authority from an entirely different field to support a claim unrelated to his field of expertise. For example, Cardi B commenting on the economic policies of China.

Misleading Illustration of Consequences.
Suggesting that all the results of an action will be entirely positive or negative when in fact there are both elements and risks of positive and negative effects available.

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Home Decor Accessories for an Elegant House

Though it is exciting to design the interior decor of the house, the process gets overwhelming. Choosing from a wide range of home decor accessories Singapore  has to offer is a huge task. It also becomes impossible to decide what goes well and what looks absurd. While choosing home decor accessories, you also have to consider the current trends. Besides all of these, you need to take care of the small details. So, be aware of all these demands before you set on a journey to decorate your house.

Here are some of the tips on home decor accessories that may come in handy and useful.

Paintings Gallery
There is no home decor accessory that can replace the message and classiness of paintings. Choose attractive and classy paintings for your living room space. Unique artwork and minimalist frames would bring a bright statement to your home. It shows the level of intelligence and smartness of the homeowners. Since paintings display the status of the homeowners, be careful to choose wisely.

Using space on the Wall
Most of us take the wall for granted, or we just decorate it with paintings. Though decent and elegant wall paintings are good to go, you can go with other wall accessories. Experimentation and innovation are not bad if you follow an expert’s advice. Experts recommend experimenting with the Indonesian or central Asian hangs. These hangs provide a comfortable and warm feeling in the personal rooms or living rooms.

Use a Stylish and Thematic Throw Rug
Throw rugs can never go wrong. In the winter, a throw rug saves you from the cool breezes. You can purchase a stylish and expensive throw rug matching the theme of your house. If you are unable to find a throw rug for your sofas or bed, you can go with the sheepskin emerald throw rug. A throw rug will make your sofa or bed look more unique.

Graphic Prints in Small Spaces
You should opt for graphic prints in the spaces that are too small. For instance, you can do the graphic prints in the powder room. Floral prints in the powder room will speak about your classy statement. It defines your delicate and lovely taste of the interior decor.

Display of the Collectibles
Whether you travel or not, valuable collectibles attract and inspire most people. You can decorate all your rooms with collectibles that discuss your travel history. You can spread your valuable and significant collectibles on the table or over the shelves. Just put them at a comfortable place that can be directly seen by the visitors. A view of the valuable collectibles would awe the visitors greatly.

Mix the Interior decor
You do not have to follow the modern decor ideas. You should try to mix the old with the new to make a fusion style. Be assured that the fusion interior styling helps homeowners in bringing a taste of interest and fascination to their houses.

Bottom Line
These are some of the top tips that help you in decorating your house greatly.

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Type of Digital Marketing Tools

Digital marketing involves the promotion of a website that is carried out through virtual channels. Since most target markets have shifted online, marketing agencies have been transformed as well. Nowadays, consumers purchase products after checking their online presence. If you are not online, they doubt the quality of your product. So, it is very essential to have an active online digital presence. There are many types of digital marketing through which you can reach the right target market and multiply your profits. These types are given below.

Types of Digital Marketing

SEO (Search Engine Optimization)
SEO, an acronym of Search Engine Optimization, is a widely used digital media marketing tool. This marketing tool helps in increasing the rank of the website in the Search Engine Result Pages (SERP). If your website is SEO-friendly, people reach your website through organic searches. So, if you invest in SEO marketing by engaging an experienced ecommerce SEO agency, you can reap many practical benefits.

Search Engine Marketing
This is a paid advertising in which you purchase the spots on the user’s SERP. This is a popular pay per click (PPC) method in which users reach a particular website by clicking on an advertisement. Each time a user clicks on the ad, you are charged for each click (hence the name PPC). This is a widely used marketing program that is profitable if you have a huge budget.

Social Media Marketing
This is a lucrative option that benefits you to a greater extent. When you go to social media for marketing your product, you reach your target audience and reap huge benefits. There are billions of people using Instagram, Facebook, Twitter, and other social media websites. You can run effective media campaigns to spread the knowledge of your brand.

Affiliate Marketing
This is a type of marketing of products that is done by another person for the brand. The third-party is usually a blogger who promotes the brand on his website in return for a stipulated payment. There are many websites that charge for the affiliate marketing of the products.
By agreeing to pay a particular website, you reach their active users.

Influencer Marketing
This is an important form of marketing in which a celebrity or online influencer endorses and promotes your product. She or he usually promotes the product in paid partnership with the brand. They publish the post on their social media pages. You reach their millions of fans through influencer marketing. Influencer marketing is a time-tested marketing tool that returns to the user a lot of benefits.

Email Marketing
This is the perfect marketing tool for businesses who want to reach their target market via their email boxes. You can send promotional emails to the users on a daily, weekly or monthly basis, and tell them about all the exciting discounts and offers. This creates a special bond between the audience and the customer.

Digital marketing is an effective way of increasing the reputation of your brand in the digital world. If done right, you end up getting more leads, sales and extra revenue is generated.

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Customised Cake Singapore – Which Types of Cakes Should You Order?

Cakes are a must-have, no matter what the celebration is. In most cases, a party has its ‘make or break’ moment when the host unveils the dessert to serve to the guests. If you wish to have a party that stays on for long in memory, and want to make it more special, get a customised cake Singapore is famous for. This type of cake can also make fantastic gifts. These are created as per special orders and come with creative designs. At customised cake stores, bakers are always open to suggestions and ideas from the customers, for slight customisation effects. Find out about some of the different types of customised cakes that you can order.

Birthday cakes
Customised birthday cakes can be made to order keeping the preferences of the recipient, i.e, the birthday boy or girl, in consideration. For instance, the cake can be made to depict anything that the birthday person is truly fond of. It can make him / her feel more special. Or if the birthday person does not have any special preferences, you can get one that can simply pep up his or her mood, as well as the mood of all the invitees.

Designer cakes
You can have these for your theme parties. No matter what kind of theme it is, garden, kingdom, dark arts, fairytale, beach scene etc, you can find a cake that matches it exactly. You can order it to be decorated with fun stuff, and you can choose which stuff should be added as well.

Mix-n-match flavor cakes
These can make fantastic desserts. You may pick from various flavors, such as chocolate, strawberry, vanilla and more. Bakers are actually able to offer an amazing combination of flavors in order to customise your ordered cake. It can be made extra special. You may order mix-n-match flavor cakes with varied layers, with each of them coming with special kinds of designs.

Kids’ cakes
These are especially for the little ones, and can be found in various categories – such as carrot cakes, fruit cakes, sponge cakes, toffee cakes with varied layers, chocolate cakes with lemon drizzle, chocolate cakes with different types of fillings etc. The occasion can be made even more special for a kid with sports cakes featuring the hottest sports personalities on them, cakes with logos and mottos that kids love, or cartoon cakes with the faces or figurines of animated characters on them – such as Mickey, Donald, Minnie, Goofy, Tom and Jerry, Superman, Batman and more.

Tiered cakes
If you wish to make the occasion more grand, you can opt for a tiered cake. These cost much more, but can definitely serve to make an event more special. You can get these cakes in different styles, traditional or modern. Keep in mind that such types of cakes make an occasion more graceful by adding flavor and color to it. There are royal cakes that can be used to fill up palatial dining tables. These can be excellent for anniversary parties or for grand corporate occasions, such as success parties or national celebrations.

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How to Get Inspiration Instantly

The building block of any form of creative thinking endeavour that you may undertake is ideas. The problem is, where do you get ideas? Ideas are everywhere. You just need to get the right amount and right kind of inspiration to get started. Here are some deadly simple tips for you to get inspiration instantly.

Gather New Stimuli
Engage your different senses–all six of them – sight, sound, taste, smell, touch and intuition to get ideas. The foundation of all ideas and idea-generating systems is stimuli. The more things in your environment that you absorb through as many of your senses as possible, the more ideas you will get.

Visit New Cities
Go to a travel booking app or visit your local travel agency to book tickets to other cities. Or if you like road trips, pack your things and ride across other states and cities in your country and neighbouring countries. When you are at these new cities, try their local dishes whether at halal restaurants in London, sumptuous food joints in New York, street food in Southeast Asia cities, or more. Gain inspiration and discover how the dishes are prepared, and the distinct flavours the food brings to your taste buds. Also don’t forget to visit the cities’ monuments, historical sites, museums, parks, nature reserves, and places of interests. Better still, if these cities are near nature, flora, and natural habitats, then be sure to explore them and gain immense inspiration, peace and serenity.

Read New Books
Read new books that you have never read before. Bore yourself to death by reading books you used to be bored with and actually pretend that you enjoy reading them. Read books on how to get instant inspiration and ideas. Some recommendations include The Einstein Factor, Jump Start Your Brain, Jump Start Your Business Brain. You can look up these titles on Amazon or your local bookstore.

Watch New Channels
Watch new television, streaming and cable channels that you’ve never seen before. Just don’t get carried away and allow television time to eat up your goal achieving time (unless, of course, it is your life dream and big goal to watch as much television as possible your whole life).

Install Facebook App
Install the Facebook App on your laptop and smartphone. Then search and come upon the millions of pages in their network and see if the next page relates to what you are working on. You can get it from the Apple App Store or Google Play.

Visit Blogs and Websites
Login to your laptop, desktop, smartphone or tablet, and visit random blogs and websites, or those that are related to what you are working on. For example, if you are interested in everything Halal, then visit an online Halal guide like to find out more Halal food and Muslim friendly accommodations, places and amenities. When you are on these websites and blogs, peruse through their content, and see which ones are relevant to you, and can give you inspiration. If there are comment sections or forums, then engage in healthy and friendly conversations with like minded individuals.

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Wonderful Gifts to Present All Season Long

People are constantly looking for the most suitable and best gifts to present to others. The problem with making the right selection can be attributed to the fact that there is an extensive variety of options to choose as corporate gifts, celebration gifts or simply presents. One tip you should take note of is to comprehend what the receiver wants and needs. Find out more and take the extra effort to study greater about the receivers, along with their likes, hobbies, interests, favourite pastimes, or even things they like to do during their spare time. Arming yourself with the relevant knowledge and understanding will greatly help you to get the most appropriate and practical gifts for the receivers. This in turn, will brighten the receivers’ lives and make them appreciate you even more.

Once you have decided on the most appropriate gifts, the next logical step is to find suitable sources to purchase them. Many of these sources can be found through a simple search engine query, or by looking through classified ads and the phone book. One highly recommended option is Axxel Marketing, which has numerous years of experience in the gifts industry, and has served various customers from all walks of life. They provide all kinds of gifts and even added services such as t shirt printing, to suit all your gifts’ needs.

Now that you are clear about how and where to choose gifts, let’s look into what type of gifts you can get for other people all season long.

Merchandise that can be Used Outdoors
In most countries and cities, spending time outdoors in the company of friends, families and loved ones is a favourite pastime, especially during the summer, autumn and spring periods. This gives you a lot of options and alternatives when it comes to choosing the right outdoor gifts. On top of that, you can even personalise most outdoor gifts with people’s names, credentials, or business enterprises’ logos and symbols. Here are some of the best outdoor merchandise that can be presented as corporate gifts, celebration gifts and presents.

  • Adventure and outdoor bags
  • Camp chairs that are foldable
  • Comfortable and relaxing hammocks
  • Golfing tools and equipment
  • Items for beach activities and events
  • Blankets and cloths for Picnics
  • Cool shades and eyewear

Umbrellas that can be Reversed
Sometimes, you are faced with a situation where you are travelling outdoors to go to work or for leisure purposes and are in dire need of an umbrella, when it starts to pour rapidly. This is very common during rainy seasons or cities where rainfall is very unpredictable. However, even if you do have an umbrella, it will take a long time to drain the excess rainwater before you reach your destination. This is especially important if you are heading to work in an office and do not wish to get the floor wet. As such, reversible umbrellas are one of the best and most convenient gifts to present to people, especially working individuals. They are not only light and portable, but they enable the user to drain off excess rain quite efficiently as well.

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Everything you Need to Know About Sorrento

Sorrento has numerous beaches suitable for all needs, some have parking. From Pompeii, for example, you can arrive comfortably by car. One of the most suggestive beaches is that of Marina Grande, located within the ancient fishing village. Of volcanic origin, it has two factories and a free area where there is no ticket. You will be amazed by the houses and the many colorful boats. From time to time you will find some fishermen intent on cleaning nets or goiters. Did you know that Sorrento gozzi are synonymous with safety and longevity in the world? They are small boats with a tapered shape, with a sail from 6 to 12 meters long.

There is also the beach of Marina Piccola which can be reached from the center of Sorrento via stairs carved into the rock. Also in this case you can choose between free beach and establishment. Little tip: stop and enjoy fresh fish based first courses in one of the many restaurants in the area. These restaurants have a beautiful sea view.

Are you looking for something more intimate? Here is the solution for you! The Cala di Mitigliano . The beach stands out from the others for its pebbles and particularly crystal clear waters, if you are also a lover of trekking it is the ideal choice. It is located on the coast of Massa Lubrense , located in an inlet surrounded by olive groves and Mediterranean scrub. While bathing or lying in the sun you can always admire the island of Capri. To reach the bay you will have to take a path in Termini along the descent of via Campanella to the junction with via Mitigliano .

If you are a diving enthusiast, do not miss the marine beauties of the seabed in front of Punta Campanella in the company of gorgonians of all kinds, schools of tuna and amberjacks . Going deeper you will find a carpet of yellow sponges that hides a myriad of small organisms ready to be found.

Sorrento has fixed appointments throughout the year: exhibitions, shows, concerts and cultural events. To highlight the Caruso Prize that during the month of July enchants the village of Marina Grande. Also on the agenda are the Professional Cinema Days in December with internationally renowned actors.

Do not miss the folkloristic show of the Sorrento Tarantella linked to the myth of the sirens. Legend has it that the sirens used the Tarantella to bewitch Ulysses, arousing the wrath of the Graces. The latter punished the mermaids by turning their legs into a fish tail.

How to get to Sorrento

From Naples you can reach Sorrento with the Circumvesuviana, a fast and cheap train. You can take it at the Central Station in Piazza Garibaldi and stop at the Sorrento stop. The journey takes approximately 1 hour and 10 minutes. Are you always driving from Naples? Then take the A3 towards the Sorrento Peninsula . Take the exit at Castellammare, proceed on the 145 SS Sorrentina and you will arrive at your destination.

Alternatively you can also consider hydrofoils by sea. From Naples Central Station, go to Molo Beverello and board one of the hydrofoils bound for Sorrento. And if you leave from Pompeii? By car, just take the SS 145 towards Sorrento, it will take about 45 min.

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Places to Visit in Italy

Campania is full of places to visit and treasures to discover. You can set off to discover Pompeii and the nearby cities of Herculaneum, Oplontis , Castellammare di Stabia . A long journey through history, in the scents and flavors of a land that over the centuries has been the cradle of civilization, not only history but also sea and natural beauty. There are many dream locations in the Gulf of Naples: Capri rests like a queen in the Tyrrhenian Sea together with Ischia and Procida. Then there is Sorrento. The Sorrentine Peninsula , also celebrated by Luciano Pavarotti with the song Torna a Surriento , in a very special interpretation of his.  After spending your holidays in Pompeii, visiting Sorrento can be the icing on the cake before returning home and definitively concluding your stay in these sun-kissed lands.

What to see in Sorrento? It was built on a tuff ridge and is known worldwide for its citrus fruits. It is one of the most fascinating tourist destinations for its landscapes able to combine sea and mountains. A true place of the soul for painters and writers. It is said that in ancient times it was connected to Capri through the promontory of Punta Campanella. Many scholars still try to shed some light on the matter. Seen from afar even today the Blue Island and Sorrento seem almost to want to kiss. Your itinerary to visit the city can start from Piazza Tasso, the heart of the historic center and named after the poet of Gerusalemme Liberata.

From here you can proceed along Corso Italia, a long shopping avenue. Alongside major designer shops you can find numerous boutiques dedicated to crafts, restaurants and ice cream parlors. On one side of Piazza Tasso take a look at the Correale di Terranova Museum . You know, it houses paintings and art objects belonging to a long historical period, from the 16th to the 19th century.You can admire Italian and foreign porcelain, clocks and archaeological finds that date back to the founding of the city. Not far from Piazza Tasso you can also treat yourself to a visit to the Museum of Wooden Inlay inside the Palazzo Pomarici Santomasi. The building was built in the 1700s and restored in 1999. Look carefully at furniture and wooden objects built with the Sorrento marquetry technique .

This handicraft activity is a characteristic of the place, already practiced in the 16th century by Benedictine monks in the convent of S. Agrippino . Along the narrow streets of the historic center, stop to buy an inlaid wooden object. A music box for example. It could be an idea for an original gift, a unique piece. Always in the same area you cannot miss the Villa Comunale, it enjoys truly unique views. Your eyes will get lost between the blue of the sea and the sky, interrupted only by the almost drawn silhouettes of the nearby islands. Among the monuments to see there are also the church of San Francesco D’Assisi with an impressive eighteenth-century cloister and the Basilica of S. Antonino, patron saint of the city. Inside the church there is a very old nativity scene, dating back to 1700. Did you know the festivities forS.Antonino fall on February 14? Exactly, on Valentine’s Day, Sorrento is filled with lights, colors and many typical local sweets, displayed along the main streets. One more thing, when strolling along Corso Italia don’t forget to visit the nearby San Cesareo alley. Hundreds of tourists flock to this narrow street every day, kidnapped by the typicality of the many leather and limoncello shops.