Posted on

Types of Logical Fallacies

Logic is a trait that seems to be in short supply these days, with the advent and barrage of deceptive online and offline mass marketing and mass propaganda machineries. Here’s how to arm yourself with an invulnerable logical mind and the know-how to spot charlatans and their fallacious weapons of mass deception.

Let’s look at the different types of logical fallacies people use to trick you.

Distraction
Distraction by attempting to compare two things that are truly incomparable but made to seem as if they were.

Generalization
Generalization based on too little or irrelevant “evidence”. Jumping to conclusions by applying one example onto the general whole. Making a conclusive statement as if it were a valid verifiable fact when in truth, insufficient, inaccurate and irrelevant information had been collected to form its basis.

False Causality  
False causality is when someone says that one thing causes another when in fact the two are not connected in any way at all. Usually, it is just that it so happens that one thing occurs after the other in sequence, creating the illusion that the earlier thing is the cause that results in the later thing.

Judging Based on Personality
Judging the validity of the message based on the personality of the one bearing it and not the intrinsic quality or usefulness of the message itself.

Playing to Emotions
Playing to the emotions to swerve opinions on a matter. Common examples include highlighting plights of unfortunate victims, potential consequences to the family or changes in the environment in order to persuade people to do things.

Manufacture Truth Through Authority
Abusing authority to manufacture a “truth”. Using an authority from an entirely different field to support a claim unrelated to his field of expertise. For example, Cardi B commenting on the economic policies of China.

Misleading Illustration of Consequences.
Suggesting that all the results of an action will be entirely positive or negative when in fact there are both elements and risks of positive and negative effects available.

Posted on

Type of Digital Marketing Tools

Introduction
Digital marketing involves the promotion of a website that is carried out through virtual channels. Since most target markets have shifted online, marketing agencies have been transformed as well. Nowadays, consumers purchase products after checking their online presence. If you are not online, they doubt the quality of your product. So, it is very essential to have an active online digital presence. There are many types of digital marketing through which you can reach the right target market and multiply your profits. These types are given below.

Types of Digital Marketing

SEO (Search Engine Optimization)
SEO, an acronym of Search Engine Optimization, is a widely used digital media marketing tool. This marketing tool helps in increasing the rank of the website in the Search Engine Result Pages (SERP). If your website is SEO-friendly, people reach your website through organic searches. So, if you invest in SEO marketing by engaging an experienced ecommerce SEO agency, you can reap many practical benefits.

Search Engine Marketing
This is a paid advertising in which you purchase the spots on the user’s SERP. This is a popular pay per click (PPC) method in which users reach a particular website by clicking on an advertisement. Each time a user clicks on the ad, you are charged for each click (hence the name PPC). This is a widely used marketing program that is profitable if you have a huge budget.

Social Media Marketing
This is a lucrative option that benefits you to a greater extent. When you go to social media for marketing your product, you reach your target audience and reap huge benefits. There are billions of people using Instagram, Facebook, Twitter, and other social media websites. You can run effective media campaigns to spread the knowledge of your brand.

Affiliate Marketing
This is a type of marketing of products that is done by another person for the brand. The third-party is usually a blogger who promotes the brand on his website in return for a stipulated payment. There are many websites that charge for the affiliate marketing of the products.
By agreeing to pay a particular website, you reach their active users.

Influencer Marketing
This is an important form of marketing in which a celebrity or online influencer endorses and promotes your product. She or he usually promotes the product in paid partnership with the brand. They publish the post on their social media pages. You reach their millions of fans through influencer marketing. Influencer marketing is a time-tested marketing tool that returns to the user a lot of benefits.

Email Marketing
This is the perfect marketing tool for businesses who want to reach their target market via their email boxes. You can send promotional emails to the users on a daily, weekly or monthly basis, and tell them about all the exciting discounts and offers. This creates a special bond between the audience and the customer.

Conclusion
Digital marketing is an effective way of increasing the reputation of your brand in the digital world. If done right, you end up getting more leads, sales and extra revenue is generated.

Posted on

Customised Cake Singapore – Which Types of Cakes Should You Order?

Cakes are a must-have, no matter what the celebration is. In most cases, a party has its ‘make or break’ moment when the host unveils the dessert to serve to the guests. If you wish to have a party that stays on for long in memory, and want to make it more special, get a customised cake Singapore is famous for. This type of cake can also make fantastic gifts. These are created as per special orders and come with creative designs. At customised cake stores, bakers are always open to suggestions and ideas from the customers, for slight customisation effects. Find out about some of the different types of customised cakes that you can order.

Birthday cakes
Customised birthday cakes can be made to order keeping the preferences of the recipient, i.e, the birthday boy or girl, in consideration. For instance, the cake can be made to depict anything that the birthday person is truly fond of. It can make him / her feel more special. Or if the birthday person does not have any special preferences, you can get one that can simply pep up his or her mood, as well as the mood of all the invitees.

Designer cakes
You can have these for your theme parties. No matter what kind of theme it is, garden, kingdom, dark arts, fairytale, beach scene etc, you can find a cake that matches it exactly. You can order it to be decorated with fun stuff, and you can choose which stuff should be added as well.

Mix-n-match flavor cakes
These can make fantastic desserts. You may pick from various flavors, such as chocolate, strawberry, vanilla and more. Bakers are actually able to offer an amazing combination of flavors in order to customise your ordered cake. It can be made extra special. You may order mix-n-match flavor cakes with varied layers, with each of them coming with special kinds of designs.

Kids’ cakes
These are especially for the little ones, and can be found in various categories – such as carrot cakes, fruit cakes, sponge cakes, toffee cakes with varied layers, chocolate cakes with lemon drizzle, chocolate cakes with different types of fillings etc. The occasion can be made even more special for a kid with sports cakes featuring the hottest sports personalities on them, cakes with logos and mottos that kids love, or cartoon cakes with the faces or figurines of animated characters on them – such as Mickey, Donald, Minnie, Goofy, Tom and Jerry, Superman, Batman and more.

Tiered cakes
If you wish to make the occasion more grand, you can opt for a tiered cake. These cost much more, but can definitely serve to make an event more special. You can get these cakes in different styles, traditional or modern. Keep in mind that such types of cakes make an occasion more graceful by adding flavor and color to it. There are royal cakes that can be used to fill up palatial dining tables. These can be excellent for anniversary parties or for grand corporate occasions, such as success parties or national celebrations.

Posted on

How to Get Inspiration Instantly

The building block of any form of creative thinking endeavour that you may undertake is ideas. The problem is, where do you get ideas? Ideas are everywhere. You just need to get the right amount and right kind of inspiration to get started. Here are some deadly simple tips for you to get inspiration instantly.

Gather New Stimuli
Engage your different senses–all six of them – sight, sound, taste, smell, touch and intuition to get ideas. The foundation of all ideas and idea-generating systems is stimuli. The more things in your environment that you absorb through as many of your senses as possible, the more ideas you will get.

Visit New Cities
Go to a travel booking app or visit your local travel agency to book tickets to other cities. Or if you like road trips, pack your things and ride across other states and cities in your country and neighbouring countries. When you are at these new cities, try their local dishes whether at halal restaurants in London, sumptuous food joints in New York, street food in Southeast Asia cities, or more. Gain inspiration and discover how the dishes are prepared, and the distinct flavours the food brings to your taste buds. Also don’t forget to visit the cities’ monuments, historical sites, museums, parks, nature reserves, and places of interests. Better still, if these cities are near nature, flora, and natural habitats, then be sure to explore them and gain immense inspiration, peace and serenity.

Read New Books
Read new books that you have never read before. Bore yourself to death by reading books you used to be bored with and actually pretend that you enjoy reading them. Read books on how to get instant inspiration and ideas. Some recommendations include The Einstein Factor, Jump Start Your Brain, Jump Start Your Business Brain. You can look up these titles on Amazon or your local bookstore.

Watch New Channels
Watch new television, streaming and cable channels that you’ve never seen before. Just don’t get carried away and allow television time to eat up your goal achieving time (unless, of course, it is your life dream and big goal to watch as much television as possible your whole life).

Install Facebook App
Install the Facebook App on your laptop and smartphone. Then search and come upon the millions of pages in their network and see if the next page relates to what you are working on. You can get it from the Apple App Store or Google Play.

Visit Blogs and Websites
Login to your laptop, desktop, smartphone or tablet, and visit random blogs and websites, or those that are related to what you are working on. For example, if you are interested in everything Halal, then visit an online Halal guide like HalalGo.com to find out more Halal food and Muslim friendly accommodations, places and amenities. When you are on these websites and blogs, peruse through their content, and see which ones are relevant to you, and can give you inspiration. If there are comment sections or forums, then engage in healthy and friendly conversations with like minded individuals.

Posted on

Wonderful Gifts to Present All Season Long

People are constantly looking for the most suitable and best gifts to present to others. The problem with making the right selection can be attributed to the fact that there is an extensive variety of options to choose as corporate gifts, celebration gifts or simply presents. One tip you should take note of is to comprehend what the receiver wants and needs. Find out more and take the extra effort to study greater about the receivers, along with their likes, hobbies, interests, favourite pastimes, or even things they like to do during their spare time. Arming yourself with the relevant knowledge and understanding will greatly help you to get the most appropriate and practical gifts for the receivers. This in turn, will brighten the receivers’ lives and make them appreciate you even more.

Once you have decided on the most appropriate gifts, the next logical step is to find suitable sources to purchase them. Many of these sources can be found through a simple search engine query, or by looking through classified ads and the phone book. One highly recommended option is Axxel Marketing, which has numerous years of experience in the gifts industry, and has served various customers from all walks of life. They provide all kinds of gifts and even added services such as t shirt printing, to suit all your gifts’ needs.

Now that you are clear about how and where to choose gifts, let’s look into what type of gifts you can get for other people all season long.

Merchandise that can be Used Outdoors
In most countries and cities, spending time outdoors in the company of friends, families and loved ones is a favourite pastime, especially during the summer, autumn and spring periods. This gives you a lot of options and alternatives when it comes to choosing the right outdoor gifts. On top of that, you can even personalise most outdoor gifts with people’s names, credentials, or business enterprises’ logos and symbols. Here are some of the best outdoor merchandise that can be presented as corporate gifts, celebration gifts and presents.

  • Adventure and outdoor bags
  • Camp chairs that are foldable
  • Comfortable and relaxing hammocks
  • Golfing tools and equipment
  • Items for beach activities and events
  • Blankets and cloths for Picnics
  • Cool shades and eyewear

Umbrellas that can be Reversed
Sometimes, you are faced with a situation where you are travelling outdoors to go to work or for leisure purposes and are in dire need of an umbrella, when it starts to pour rapidly. This is very common during rainy seasons or cities where rainfall is very unpredictable. However, even if you do have an umbrella, it will take a long time to drain the excess rainwater before you reach your destination. This is especially important if you are heading to work in an office and do not wish to get the floor wet. As such, reversible umbrellas are one of the best and most convenient gifts to present to people, especially working individuals. They are not only light and portable, but they enable the user to drain off excess rain quite efficiently as well.